As a business with an online presence, your website design is what people will judge you by within 2 seconds. Little scary when you think about it like that isn’t it?

It’s even scarier when you see all the websites online (even large companies) that didn’t seem to give that one thought when designing their sites. You’ve got your store on Main Street. Make it inviting!

To help you out, here are…

5 Must-Have Web Design Elements That You Should NEVER Be Missing

1) Attention Grabbing Visual Appeal (with Branding Header)

Okay so I snuck two in there but that’s because they go hand in hand. You need to grab attention with your website, or people will simply click away. With that attention, you want to immediately brand your business and lock that brand into the minds of your prospective customers.

This is usually done through talented design and a branded header graphic. Tell people who you are, and WHY they should be on your site and give you their business.

2) Easy to Find Contact Info (With Calls to ACTION!)

You read this and say “duh!”…But you’d be surprised how many people make this business killing mistake with their website design.

The reason for your website is very likely to get new leads and customers.

So why would you hide your contact information? Put it in multiple places (top, bottom, and middle) and tell people exactly what to do with it. “Call Now!” “ Email us Today!” etc.

3) Strong Lead Capture Forms

In general, once a visitor leaves your website, they’re gone for good. That is unless you give them a compelling reason to come back. The easiest way to do that is to remind them to come back. The ONLY way to do that is to have their contact info to email them frequently.

Therefore you must incorporate a strong lead capture form on your website.

You’ve got to design this so that it grabs attention, as well as util copy that compels them to enter their information. The designers and copywriters at SodaPop Media can help you do just that!

4) Social Media Engagement

Like it or not social media is ruling the internet right now.

Facebook and other social sites grow daily. People want to engage, and when they see that others are engaging and sharing YOUR content…it gives your business massive social proof.

Make it easy for visitors to share your content with social media icons…and use a sidebar to let them see your engagement that’s taking place.

5) Responsive and Adaptive Design (for Mobile)

What the heck does that mean? Well, we’re living in a mobile world. 1 in 7 people are using mobile devices. 1 in 4 of all searches take place through mobile.

Just look around next time you’re out and those stats may even seem a little weak, because EVERYONE has their head buried in their phone. However if YOUR website looks funky when someone visits from their mobile device, they will run for the hills.

And worse, 57% recently surveyed said that they would not share or recommend a website that looked poorly designed on mobile.

Responsive and Adaptive website design simply makes your site look great on any platform.

If your website is missing any of these elements… you could be losing leads, customers, and money. SodaPop Media specializes in making your website ideal in all of these areas. Tell us how we can help you. Call us now at (214) 390-3700.